The Real Big Sisters

A big part of the power of the 85 original Big Sisters is their anonymity. They used the same tools the Traffickers do to stop them in their tracks: media, technology, and anonymity. When men would call to buy sex from one of their decoy ads, and got a voice on the other end saying “Your big sister is watching you,” it could have been their wife, sister, mother, girlfriend, or other relative on the phone. This was key to their capacity to disrupt the sex trade in Iceland. One courageous founding Big Sister- Gudrun Jonsdottir- has agreed to be a spokesperson for the rest and reveal herself. You can meet her in this video below, and learn more about how the real “Operation” went down!